iMarketing Advantage is an adaptive online-marketing solutions provider to global clients. iMarketing Advantage's client focused, interactive marketing services are unique 'end result' oriented marketing innovations. We complement your existing marketing activities with intelligent online marketing initiatives to build a sustainable competitive advantage across multiple market channels.
About Us
Management Team
Our Values
Our Methodology
Offices
Nitin Dhawan
Ajit Kumar
About Us
iMarketing Advantage is a specialist consultancy based in the UK offering internet-based marketing solutions to the professional services sector. The company was founded in 2007 with an exclusive focus on maximising commercial success for professional services organisations through advanced marketing practices.
The management at iMA has over three decades of experience and has successfully built and run product-focused technology companies. iMarketing Advantage partners with its clients to understand their objectives and devises customised internet marketing solutions to maximise their returns. The company has its headquarters in London, with operational facilities in India. iMarketing Advantage plans to open a US office in the near future.
Nitin Dhawan
CEO
A proven technologist and a passionate business innovator, Nitin Dhawan has built global, product-focused IT companies. In 2001 he founded ITpreneurs, a successful product-based company with a pan-European and US presence, renowned for its technology products in the niche areas of eLearning, IT management and governance. He successfully managed the transition of product development to an offshore facility he built in India, and led new product development, internal quality assurance, collaborative knowledge management and customer-driven solutions architecture. Spurred by initial successes, Dhawan is now expanding the global operations of iMarketing Advantage. A spiritual thinker and commercial innovator, he leads with a unique blend of business, technology and people management skills.
Ajit Kumar
COO
Kumar has nearly two decades of experience successfully running IT delivery and product development operations. Prior to iMarketing Advantage, he established the highly successful Indian operations for IT multinational Sirius (now SSP UK). He revamped their flagship insurance product plus solutions for niche service providers such as management consultants. He has also led product management and training divisions at product-focused IT organisations including NIIT and Velocient. As Director of Operations at iMarketing Advantage, Kumar is responsible for key areas such as offshore operations and solutions delivery systems. His working mantras are: 'efficiency through automation' and 'success through quality'.
Russell Vaught
Business Development Director
Russell has a long record of success in marketing, particularly in the use of innovative media and techniques. He is a barrister and management school graduate whose roles have included MD of a pan-European TV broadcaster, founding director of a digital music distributor and management consultant to clients including PricewaterhouseCoopers and Ericsson. Russell has managed multimillion pound businesses and been involved in marketing some of the world’s best-known brands, including Microsoft, Levi’s, Apple, Sony and recording artists Britney Spears and Tom Jones. Russell has extensive international experience and a truly global perspective. He has spoken and chaired debates on media and marketing topics at seminars and conferences worldwide and on broadcast media including BBC Newsnight and MTV.
Our Values
iMarketing Advantage is an internet marketing innovator that thrives on achieving its customers' business goals. We are uniquely able to deliver on the promise of client focus because it pervades our organisational values, driving us to achieve product development excellence. Client focus is at the heart of our international operations at all levels and across all functions. These values energise our team, our partners and our clients to take the attitude that where there’s a will, there’s a way.
Our values enable us in achieving:
• Results orientated, client focused services
• Pride in being the leader in all we do
• Enthusiasm to always deliver better than than expected results
• Ownership of our clients business challenges as personal
objectives
• Confidence to deliver consistently trailblazing results
PACE
iMarketing Advantage is a sales-driven, client focused organisation employing off-shoring to reduce costs, speed up delivery and ensure 24/7 on demand support.
Our PACE methodology enables us to deliver better Projects through Accountability, Collaboration and Efficiency. This results in consistent value irrespective of project scale or our clients chosen service level. PACE defines our organisational DNA, not just a delivery schedule.
At a glance PACE delivers:
• Single point accountability
• Better goal alignment
• Increased efficiency
• Metrics-based project management
• 24/7 updates and feedback
TRIDENT
iMarketing Advantage succeeds in enhancing its clients marketing edge thanks to our unique Trident methodology. It enables us to deliver solutions that build value for brands while following a lean development process, enabling more benefits for lower cost. Trident allows us to partner with small businesses and offer affordable interactive marketing solutions to acquire, convert and retain their targeted customers.
Trident comprises the following focus areas:
• Customer centric brand messages to suit the client's and target customers' personalised choices, maximising brand positioning
• Business objective oriented initiatives, adapted to capitalise on visitor response and industry best practices
• Trident extends beyond our deliverables, allowing us to service individual customers on their own terms
Our Offices
UK
iMarketing Advantage Ltd
Mr Bryaen Connor
430 Legacy Centre
Hampton Road West, Feltham,Middlesex TW13 6DH
Telephone: +44 20 3129 4600
Email: support@imarketingadvantage.com
India
iMarketing Advantage
15 Sant Nagar, First Floor
East of Kailash
New Delhi - 110065
Telephone : +91 11 4614 1100
Email: support@imarketingadvantage.com
Our Services
Eclat
Genie
Insight
Eclat
Enhance the reputation of your business with a distinct and widespread web presence
Genie
Generate high quality leads with advanced and accountable client prospecting services
Insight
Optimise your marketing efforts by choosing the best mix of strategic initiatives for your market
Eclat
Intense competition in the marketplace makes it imperative that you stand out from your peers to win clients. The Eclat service enhances reputation and visibility by creating a distinctive web presence supported by ongoing targeted publicity. Improving your firm’s identity and increasing recognition and word-of-mouth for your brand and services will distinguish you from the crowd.
The Eclat service includes:
• A brand audit to establish a clear picture of your current marketing efforts and help plan their future direction
• Website development from planning to design and build stages
• Targeted publicity through press releases, articles, blog posts and social media marketing to enhance your reputation
• Search Engine Marketing (SEO) to make your presence visible to prospective clients
• Thorough analytics and feedback to improve your initiatives
To find out more about the Eclat service please email us at: info@imarketingadvantage.com
Genie
If you use traditional, generic lead generation techniques you are receiving a low return for your investment. The Genie service offers targeted, high-quality and high-return lead generation, and it goes beyond just providing leads. Genie offers an end-to-end client prospecting service from finding the right suite of initiatives for your brand to managing the delivery of a steady stream of clients with the right expectations.
The Genie service includes:
• Analysing your current lead generation process and re-aligning it to better match your market
• Generating and managing high-quality leads by using unique, targeted lead generation tools across the web
• Enhancing your reputation through targeted publicity and relevant content
• Following reliable processes to qualify leads and bring in prospective clients with the right expectations
• Thorough analytics and feedback to improve your initiatives
To find out more about the Genie service please email us at: info@imarketingadvantage.com
Insight
Do you know how effective your marketing efforts are? The Insight service is a complete marketing audit to help you get a clear picture of your firm’s customer base, marketing ROI (return on investment), brand strength and service positioning. We then help you choose a strategic mix of innovative marketing initiatives matched to your requirement. By optimising your message and choice of channels you will maximise impact while lowering costs.
The Insight service includes:
• Analysing your firm’s marketing performance in relation to customer base, marketing investment, brand strength and service positioning
• Providing recommendations to enhance your marketing strategy and improve results
• Innovative marketing campaigns created to suit your needs, using a unique and effective mix of targeted web initiatives
• Planning, design and implementation of a distinct and visible web presence
• Thorough analytics and feedback to improve your initiatives
To find out more about the Insight service please email us at: info@imarketingadvantage.com
